GENARTS and THE FOUNDRY announce STRATEGIC ALLIANCE PrintPrint E-mail
The Foundry has entered into a board strategic alliance with GenArts.

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There are three components to the alliance;

 

  • GenArts has acquired the Tinder and Tinderbox business from us and will immediately assume all development, sales, marketing and customer support of Tinder and Tinderbox.
  • Closer collaboration to synchronize the development of Nuke and GenArts plug-ins to fully maximize the functionality and customer value of each company’s future products.
  • GenArts will become the flagship partner in our new third-party partner program for Nuke. As such, GenArts will have an exclusive co-marketing relationship with us as a provider of visual effects plug-ins for Nuke and Nuke customers will have the option to install trial versions of GenArts plug-ins on initial installation.

How does the strategic alliance benefit customers?
Our customers have consistently told us that they are shifting their emphasis away from in-house visual effects tools development, and towards a greater reliance on standardized tools from trusted vendors. In addition, customers have said that they view their plug-ins and their host platform as two intertwined components of a single solution. GenArts’ acquisition of our Tinder and Tinderbox business allows both companies to focus on delivering best of breed product portfolios to customers. This is significant step toward facilitating our customers' ability to standardize on a more optimized portfolio of tools from their trusted vendors.

Meanwhile, the collaboration component of the alliance is designed to maximize the value of the Nuke platform by more closely aligning its development with that of GenArts’ plug-ins. Customers will benefit from a more tightly integrated solution that more effectively exploits the strengths of each component. This collaboration is a natural extension of the work our two companies have done together as founding members of the Open Effects Association and creators of the OFX programming interface.

Why is selling the Tinder and Tinderbox business good for The Foundry?
The Foundry's plug-in strength has for many years been in complex research-based image-processing technology such as the award-winning Furnace and Ocula product lines. We intend to broaden our reach in this kind of plug-in technology. We believe this is a great compliment to GenArts’ focus on high-end visual effects plug-ins.

What will The Foundry's plug-in team do now?
The Foundry's plug-in team have long been renowned for their innovation, winning an Academy Award for their Furnace product and multiple awards for their ground-breaking Ocula stereo-3D toolset. The team is hoping to continue their success in the hard science of images, expanding in size to support current products and develop entirely new ones.